Behind The Scenes
On Set: Building a Campaign From Scratch
How a concept becomes a finished frame — the POV process, start to finish.
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Atlanta, GA · Est. 2025
A creative collective documenting culture, telling stories, and building brands from our own point of view.
POV
Collective
Storytelling, photography & creative direction — shot, framed, and edited through a different lens.
PhotographyFilm & MotionCreative DirectionBrandingProduction
PhotographyFilm & MotionCreative DirectionBrandingProduction
(02) — OUR POINT OF VIEW
We're a collective of creatives who believe the story changes depending on who's holding the camera. So we tell ours — unfiltered, intentional, and rooted in culture.
POV Collective is a multidisciplinary creative studio built by a tight-knit team of photographers, directors, producers, and designers. We partner with brands, artists, and institutions to create work that actually means something.
From a single frame to a full campaign, every project moves through our lens — a perspective shaped by community, craft, and the conviction that representation isn't a trend, it's the point. This is our point of view.
(03) — WHO WE ARE
The Collective
Four founders, one vision. The people behind the lens. (Add @handles & a short bio for each and I'll lock them in.)
The Collective · 2026
Mike Brown
Co-Founder
A founding member of POV Collective, Mike helps steer the studio's creative direction and the culture-first stories it sets out to tell.
@handle ↗Khal Davis
Co-Founder
A founding member of POV Collective, Khal shapes the look and feel of the work across photography, film, and brand collaborations.
@handle ↗Bri'aun Randolph
Co-Founder
A founding member of POV Collective, Bri'aun helps bring each project to life from first concept through to the final frame.
@handle ↗
Raven Falls
Co-Founder
A founding member of POV Collective, Raven helps shape the collective's voice and the campaigns and films it brings to life.
@handle ↗(★) — SIGNATURE SERVICESWhat We're
What We're
Known For
Our headline offerings. Tap any to see what's included, pricing, and book it in the Book tab.
● Signature
Music Video
From quick visualizers to full cinematic productions.
Book this →● Signature
Event Coverage
Multi-cam photo + video for activations, festivals, and live moments.
Book this →● Signature
Ad Campaign
Concept-to-delivery ad campaigns — the full POV treatment.
Book this →● Signature
Behind The Scenes
BTS content that tells the story around your shoot or event.
Book this →
(04) — WHAT WE DO
Services
Full-service creative, end to end. Pick one or let us run the whole production.
01
Photography
Editorial, portrait, product, and event coverage with a distinct, culture-forward eye.
↗02
Film & Motion
Short films, brand spots, music visuals, and social content — concept to final cut.
↗03
Creative Direction
Campaign concepting, art direction, and the big idea that ties a project together.
↗04
Branding & Identity
Logos, visual systems, and brand worlds built to feel like nothing else out there.
↗05
Production
Casting, location, crew, and logistics — we handle the build so you get the shot.
↗
(05) — THE SHOP
POV Goods
Wear the perspective. Limited merch drops from the collective. (Connect to your store to go live.)
Coming SoonPOV
POV Logo Tee
$38Coming SoonPOV
Collective Hoodie
$72Coming SoonPOV
Lens Cap & Sticker Pack
$24
(B) — BOOK POV
Build Your
Build Your
Production
Build your dream shoot. Tap any service to see exactly what's included and the expected budget, then drop what you need into your bag — add, remove, and adjust until it's exactly the production you want. Send it over and we'll come back with a tailored quote and a date.
● What POV Is Known For
Signature Services
The work POV is known for. Tap one to see what's included and the expected budget, then drop it in your bag — or jump into building your full shoot below.
● Signature
Music Video
From quick visualizers to full cinematic productions — tiered to fit any budget.
from $750
View tiers ↓● Signature
Event Coverage
Multi-cam photo + video coverage for activations, festivals, and live moments.
from $2,500
● Signature
Ad Campaign
Concept-to-delivery ad campaigns — the full POV production treatment.
from $4,500
● Signature
Behind The Scenes
Behind-the-scenes content that tells the story around your shoot or event.
from $1,700
● Signature Service
Music Video Production
From a quick visualizer to a full cinematic shoot. Pricing scales with the production — bigger tiers include the budget for crew, gear, talent, and locations. Tap any tier for the full breakdown.
Base
Visualizer / Performance
$750
Expected budget: $750 – $1,500
A clean single-location performance video — perfect for a quick visualizer or loosie.
Premium
Standard Music Video
$2,500
Expected budget: $2,500 – $5,000
A full concept music video shot in a day with a small crew.
Production
Premium Concept Video
$4,500
Expected budget: $4,500 – $10,000
A developed concept with crew, styling, and full post — a real visual moment.
Flagship
Cinematic Production
$10,000+
Expected budget: $10,000+ (full production budget included)
Our flagship — full cinematic production with the budget built in for crew, gear, talent & locations.
Pricing tiers
Base · $750
Standard · $1,700
Premium · $2,500
Production · $4,500
Pre-Production
Plan the shoot
Concept Development & Ideation Base
Turning your idea into a clear, shoot-ready creative concept.
View details & what's included →$750
Casting Base
Sourcing and booking the right talent for your project.
View details & what's included →$750
Location Scouting & Permits Base
Finding and securing the perfect location, paperwork handled.
View details & what's included →$750
Scriptwriting & Storyboarding Standard
Scripts, shot lists, and storyboards that map out the vision.
View details & what's included →$1,700
Creative Direction Standard
The big idea and art direction tying the production together.
View details & what's included →$1,700
Photography
Stills · Commercial · Editorial
Headshots & Portraits Base
Professional individual or team portraits with a culture-forward eye.
View details & what's included →$750
Product / E-Commerce Photography Base
Clean, on-brand product imagery ready for web and social.
View details & what's included →$750
Editorial / Lifestyle Photoshoot Standard
Concept-driven editorial and lifestyle photography sessions.
View details & what's included →$1,700
Event Photography Coverage Standard
Full photo coverage for activations, launches, and live moments.
View details & what's included →$1,700
Full Campaign Photography Premium
A complete photo campaign — concept, shoot, and edited deliverables.
View details & what's included →$2,500
Video & Film Production
Spots · Film · Live · Social
Social Content Pack Base
A batch of short-form vertical videos for Reels, TikTok & Shorts.
View details & what's included →$750
Promotional / Brand Video Standard
A polished promo or brand video, concept through final cut.
View details & what's included →$1,700
Podcast Production Standard
Multi-cam podcast capture with audio and clip-ready edits.
View details & what's included →$1,700
Livestream Production Standard
Professional live streaming for events, launches, and broadcasts.
View details & what's included →$1,700
Drone / Aerial Cinematography Standard
Licensed aerial footage to elevate any production.
View details & what's included →$1,700
Live / Multi-Cam Event Coverage Premium
Multi-camera coverage and recap edit for large-scale events.
View details & what's included →$2,500
Commercial / TV Spot Production
Broadcast-quality commercial production, fully managed.
View details & what's included →$4,500
Short Film / Documentary Production
Narrative or documentary film, from script to screen.
View details & what's included →$4,500
Post-Production
Edit · Color · Sound · Motion
Photo Retouching & Editing Base
Professional retouching and color work on your images.
View details & what's included →$750
Color Grading Base
Cinematic color grading to lock in the final look.
View details & what's included →$750
Sound Design & Audio Mixing Base
Clean audio, mix, and sound design for your video.
View details & what's included →$750
Video Editing Standard
Full edit of your footage into a finished, delivery-ready piece.
View details & what's included →$1,700
Motion Graphics & Animation Premium
Custom motion graphics, titles, and 2D/3D animation.
View details & what's included →$2,500
VFX & Compositing Premium
Visual effects, compositing, and clean-up for advanced shots.
View details & what's included →$2,500
Creative & Brand
Identity · Design · Strategy
Graphic Design Base
Flyers, covers, decks, and on-brand marketing assets.
View details & what's included →$750
Social Media Management Standard
Ongoing content, scheduling, and management for your channels.
View details & what's included →$1,700
Content Strategy Standard
A content roadmap built around your goals and audience.
View details & what's included →$1,700
Branding & Visual Identity Premium
Logo, visual system, and a full brand world built from scratch.
View details & what's included →$2,500
Full Campaign Development Production
Soup-to-nuts campaign: concept, content, rollout, and assets.
View details & what's included →$4,500
Full Production
Crew · Studio · End-to-end
Studio Rental & Setup Standard
Studio space with lighting and grip set up for your shoot.
View details & what's included →$1,700
Full-Service Production & Crew Production
The whole machine: director, DP, crew, gear, and on-set management.
View details & what's included →$4,500
(C) — AVAILABILITY
POV
POV
Calendar
Here's when we're open for bookings. Pick an available day and carry it straight into your booking. We shoot year-round — we just don't work major holidays.
Month
Available Holiday — closed Selected
Your date
—
We're closed on these major U.S. holidays:
(N) — POV DAILY
The Daily
The Daily
POV
Culture, drops, behind-the-scenes, and what the collective is into right now. (Swap in real stories anytime — this section is built to update daily.)
● Featured · Spotlight
POV × Coca-Cola Lights Up Essence Festival
A look inside our latest activation — the concept, the shoot, and the moments that made it. Replace this with your headline story of the day.
Today · POV EditorialCulture
The Stories We're Watching This Week
What's moving the culture and catching the collective's eye right now.
Add dateAnnouncement
New Drop: POV Goods Restock
The latest from the POV shop — what's back, what's new, and how to cop it.
Add date
(K) — CAREERS
Work With
Work With
POV
We're always looking for sharp, creative people who see the world a little differently. Check out where we're hiring and tell us why you belong on the team.
Photographer
Video Editor
Producer
Social Media Manager
Production Assistant
Apply to POV
Don't see your exact role? Pick the closest fit or "General" — we want to meet good people.
(A) — POV ASSOCIATE PROGRAM
Become a
Become a
POV Associate
Business owners, managers, producers, brands, and directors — plug into the collective. Associates collaborate on POV projects, share resources and referrals, and grow with a network built on the same point of view.
🏢
Business Owners
📋
Managers
🎬
Producers
⭐
Brands
🎥
Directors
01
Project Collaboration
Get tapped in on POV productions and bring your own work to the collective's reach.
02
Network & Referrals
Trade referrals and connect with a vetted circle of creatives and brand partners.
03
Shared Resources
Access crew, gear, talent, and locations across the POV associate network.
Apply to Join
Tell us who you are and how you'd plug in. We review every application personally.
Base
Service
$750Expected budget:
What's included
POV COLLECTIVE
Join the collective. Book faster, save your productions, and get first look at drops & POV Daily.
- Track your bookings & quotes
- Early access to POV Goods
- Members-only updates
Demo preview. To make accounts real, connect an auth provider (Netlify Identity, Auth0, Clerk, or Firebase) — I can wire it up.
(M) — INSIDE POVMembers
Members
Area
Your POV insider access — upcoming projects, events, and member-only insight, plus your account.
🔒
Inside POV is members-only
Sign in or join POV to unlock upcoming projects, events, and member insight — and to access your account and shoot history.